You have been closely associated with Saïd Business School for many years, especially in your role as Peter Moores Professor of Management Studies. Looking back, what initially drew you to Oxford, and how has your perspective on the role of business education evolved during your time there? The reason I came back to Oxford, having been in Oxford for a long time before that, to help set up the business school was that the university had a notion of trying to create a distinctive business school. What the University felt should distinguish it was the notion that business schools should