Hanneke Faber, CEO Logitech, on Human Potential and Competing in the Age of AI
When you joined Logitech in late 2023, the company was navigating a post-pandemic market correction after years of exceptional demand growth. What was the most consequential strategic decision you made in your first year? You are right that the company had experienced six or seven consecutive quarters of decline and was not in a good place. My predecessor had departed six months prior, leaving a temporary CEO in place, which is always difficult. Coming in, it was therefore critical to quickly set a new vision and strategy for growth. We began building it in my first week and had it